October 27, 2020 ● 12:30 p.m. – 3:30 p.m. Eastern time (GMT -4)● half-day digital workshop
What is it worth?
More than any other, this is the question that most confounds the sponsorship seeker:
What’s it worth?
And perhaps more importantly, what is it worth now, with venues shuttered, and consumers hungry for live experiences but also wary of them, desperately scrolling through screens in search of distraction.
In this enlightening and practical half-day session, you’ll learn that there is no magic matrix, no simple spreadsheet where you can plug in your property and have it spit out a value. Your property’s value is as distinctive as your fingerprint, and in this half-day session with Chris Baylis, you’ll learn how to determine that value in a manner that sponsors will understand and accept.
You’ll emerge from this session with newfound confidence in your valuation methodology. Your revenue forecasts will become more accurate and your performance against budget will improve. Ultimately, you will see far steeper sponsorship revenue growth for your organization.
Who this session is for
Anyone soliciting corporate sponsorship must have a solid grounding in valuation principles. Without it, you risk asking too little and leaving money on the table, or asking too much and returning home empty-handed.
What you will learn
- Identifying properties
- How to build a sponsorship inventory
- What you need to know about your audience
- How to value tangible assets
- How to determine your brand value
- How to apply brand value to asset value
- How to develop and value activation programs
- How to tie it all together into a solid property valuation.
Bonus for attendees
All attendees of Sponsorship Valuation will receive one year of free access to The Sponsorship Collective’s cloud based valuation software.
I thought I had a handle on valuation of assets until hearing what Chris had to say! Now I have a tool to help me evaluate any assets without second guessing myself.Louise Dyer, Facility Advertising and Sponsorship Coordinator, Town of Aurora
Although, I had a valuation spreadsheet developed, the information and documents provided helped to evolve valuation for my professional initiatives.
Very informative, well explained and clearly presented (visuals and examples/templates) applicable to attendees.