The Municipal Forum on Sponsorship Sales

Judy Haber

Senior Partner, Performance Sponsorship Group

October 22, 2019, full-day workshop

Cash in on Naming Rights

Over a four month period between mid-October 2018 and mid-February 2019, the City of Pickering announced naming rights sales totalling more than $16 million. Included in those announcemenst was the naming of the city’s new central library, a building that hadn’t even been designed when the agreement was reached. This is the first naming rights sale of a public library in Canada.

Among selected brands in the right categories, there’s a strong appetite for naming rights. But gaining top dollar for those rights requires the right approach. Arenas, community centres, libraries – these are the Crown Jewels of your municipal inventory. You don’t want to give  them away.

Your session leader, Judy Haber, will ensure that you don’t. Judy has arguably raised more money for municipalities through naming rights sales over the past five years than anyone else. Judy is the architect of those three naming rights agreements that added $16 million to the City of Pickering’s coffers.

Join Judy Haber and your colleagues from municipalities across the country for an intensive day-long session on how to maximize your naming rights revenue 


The Registration Desk is open. Click here to register.


(Under development)

Judy is a dynamic, powerful speaker that brings experience and real-life stories to her presentation that has me excited to put this information into practice.

Trish Conley-Knight , Town of Bracebridge

“As a representative from a very small municipality, this session gave us some great ideas and valuable information to begin a sponsorship and advertising program.”

“Thought provoking session that helps you ‘think outside the box’.”