October 26, 2020 ● 12:30 p.m. – 3:30 p.m. Eastern time (GMT -4) ● half-day digital workshop
Naming Rights in the Midst of a Pandemic
Between March and June 2020, with the world brought to its knees by COVID-19, the coffers of the Ontario municipality of Leamington were enriched by millions of dollars — thanks to Judy Haber. Over little more than a couple of months, Judy sold naming rights to four municipal venues including the municipal marina, arguably the first such sale in North America.
If you go about it the right way, Judy believes that naming rights may be pandemic-proof. Among selected brands in the right categories, there’s a strong appetite for naming rights. But gaining top dollar for those rights requires the right approach. Arenas, community centres, libraries – these are the Crown Jewels of your municipal inventory. You don’t want to give them away.
Your session leader, Judy Haber, will ensure that you don’t. Judy has arguably raised more money for municipalities through naming rights sales over the past five years than anyone else.
Join Judy Haber and your colleagues from municipalities across the country for an intensive half-day session on how to maximize your naming rights revenue
Judy is a dynamic, powerful speaker that brings experience and real-life stories to her presentation that has me excited to put this information into practice.Trish Conley-Knight , Town of Bracebridge
“As a representative from a very small municipality, this session gave us some great ideas and valuable information to begin a sponsorship and advertising program.”
“Anyone in the sponsorship sales area would benefit greatly from Judy Haber’s course.”