For many organizations, selling sponsorship falls to the Executive Director, along with a whole range of other responsibilities. Or it may be lumped in with Development and Fundraising. Even in organizations with a dedicated sponsorship salesperson, the prospect of a sales call is often filled with apprehension, even dread.
If any of these descriptions rings true to you, let Judy Haber put your mind at ease.
In sponsorship sales, Judy Haber has no peer. She is the consummate sales pro, constantly taking lessons from the marketplace, constantly refining her techniques, constantly delivering top dollar to her clients. In a career spanning more than 25 years, Judy has added hundreds of millions of dollars to the coffers of organizations large and small.
Examples that you’ll study during this workshop include:
For the first time ever, Judy will lead a day-long workshop specifically on the art of the sponsorship sale. This may be your only opportunity to learn the sales secrets of one of North America’s most successful sponsorship sales professionals.
If you have sponsorship sales responsibilities, whether it is your full-time role or one of several accountabilities you have, this workshop is for you. Whatever your sales role may be, The Art of the Sale will deepen your insight in the sponsorship sales process, raise your confidence level and vastly increase your success in the marketplace.
You will emerge from The Art of the Sale with a much deeper understanding of the motivations behind a sponsorship investment, and how those motivations vary from market to market and from category to category. You will approach every sales call with greater confidence. You will know how to manage a sales meeting, how best to arrive at the most favourable terms and how to ensure those terms are reflected in the final agreement. Ultimately, you will generate more revenue for your organization.
The Registration Desk is open. Click here.
“This was the most valuable presentation that I attended because it was completely relevant to my needs and what I need to do moving forward. ” [from Double Your Revenue, presented by Judy Haber at Sponsorship Week 2015]