By Tim Wood and Bruce McKaskill(Reproduced from the November 15, 2018 issue of The Sponsorship Report) Does your sponsorship hierarchy look like a wine decanter? Narrow at the top and fat at the bottom? If so there’s a likely reason and an even bigger problem. If you’re like most organizations, your current sponsorship portfolio (and, […]
Sponsorship Week Blog
| Posted By Tim Wood and Bruce McKaskill | In Lessons from the Fit Sponsorship Academy, Sessions & Speakers
Prospecting – Is it really a numbers game, or a lottery?
By Tim Wood and Bruce McKaskill(Reproduced from the October 15, 2018 issue of The Sponsorship Report) “Sponsorship is a numbers game. Just pump out the proposals and you’ll eventually find the partners.” Pearls of wisdom? We think not. In our opinion this particular piece of advice would certainly rank in the top 10 all time […]