Naming rights: The Crown Jewels of municipal inventory
Over a four month period between mid-October 2018 and mid-February 2019, the City of Pickering announced naming rights sales totalling more than $16 million. Included in those announcements was the naming of the city’s new central library, a building that hadn’t even been designed when the agreement was reached. This is the first naming rights sale of a public library in Canada. The architect of those deals? Judy Haber.
Judy Haber is considered by her peers within the industry to be a sales expert. She has consistently delivered the corporate decision-makers and has enjoyed an enviable success rate in securing sponsorships.
Fully conversant with all the marketing principles that affect sales, Judy has worked with organizations that include: The Canadian Museum of Civilization, Canlan Ice Sports, City of Martensville and Recreation Centre, Vale Health and Wellness Centre, Credit Union Sports and Entertainment Centre, East County Performing Arts Center, the Edge School and Jim Davidson Sports Complex, EPCOR Centre for the Performing Arts, Faculty of Medicine and Faculty of Kinesiology University of Calgary, Fort Lauderdale Museum of Art, Grant MacEwan University, Museum Victoria, the Shaw Centre, TCU Place – Saskatoon’s Arts and Convention Centre and the Toronto Reference Library Foundation.