The Sponsorship Boot Camp
The sponsorship landscape has changed dramatically. Companies are no longer content with just brand awareness. They want to connect with audiences in ways that build trust and loyalty. Organizations that are stuck in the Gold, Silver, Bronze “metal level” game are being passed over. Smart sponsors are gravitating towards more meaningful partnerships that demonstrate how their brand is an important element of the audience experience.
What’s it worth?
The question becomes even more confounding when headlines scream of Scotiabank paying $800 million to name an arena in Toronto. That’s not the world you live in, but it must say something, mustn’t it, about the value of your property?
Chris Baylis is an expert in sponsorship valuation and sponsorship strategy. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work. Chris is the President and CEO of The Sponsorship Collective, a board member of the Association of Fundraising Professionals and an international speaker and consultant on all things sponsorship marketing.