Michael Harker, a.k.a. The Event Professor, is Founder and Senior Partner of Enigma Research, with offices in Toronto, New York and Santa Monica. Enigma Research specializes in all aspects of events and event marketing.
Enigma has conducted more than 1,000 event-related surveys from coast-to-coast, at festivals, sports events, fairs, exhibitions, auto shows, consumer shows, trade shows, and business conferences. Notable events include WrestleMania, the Pasadena Tournament of Roses, US Open of Surfing, Detroit NAIAS, Calgary Stampede, and the 2012 Final US Presidential Debate. The majority of Enigma’s studies measure sponsorship and experiential ROI for leading brands and agencies.
Michael chronicles his work in digital newsletter called Event Professor Stories. He also teaches sponsorship and event planning in the Event Management Program at Centennial College in Toronto.