Municipal Forum on Sponsorship

24 Oct 2018
Grand Hotel - York Room

Municipal Forum on Sponsorship



October 24, 2018 – Agenda




Topic / Format

8:15 AM to 8:45 AM

Breakfast and Meet Your Peers

8:45 AM to 9:00 AM

Welcome and Introductions

9:00 AM to 10:00 AM

Update on Municipal Sponsorship

This session explores the latest news on municipal sponsorship including what Naming Rights are selling for and how they are being sold. 

10:00 AM to 11:00 AM

Identifying and Valuating Assets

Everyone knows that the first step in any sponsorship program is identifying and valuating assets. Placing a “fair market value” on assets is more complicated than ever. This session takes aim at assessing tangible and intangible value and discusses how the pros do it. 

11:00 to 11:10 AM


11:10 AM to 12:10 PM

Small Town Strategies

Small towns can be successful at sponsorship and naming rights too. This session explores small town strategies that can be used and some of the unique challenges they face.

12:10 PM to 1:00 PM


1:00 PM to 2:00 PM

Sponsorship Sales Techniques

Many municipalities are opting to go the sales route themselves. This session examines many of the techniques that are used to launch successful sales programs such as “discovery sessions” and closing the deal. This session will also discuss the pros and cons of using an outside resource and when it makes most sense to use an external contractor this.

2:00 PM to 3:00 PM

Group Work

In this session, practitioners work amongst themselves on issues that municipalities are facing in their work and report back to the group.)

3:00 PM to 3:15 PM


3:15 PM to 4:00 PM

Q & A – Ask the Expert

In this interview-style session, Judy Haber will answer anything on your mind and then some!

4:00 PM to 4:30 PM


A summary of the day’s proceedings.