What Sponsors Really Want: From Theory to Practice

Thursday, October 26
William Pitcher
26 Oct 2017
13:00 - 16:30
THE GRAND HOTEL - Mount Pleasant Room

What Sponsors Really Want: From Theory to Practice

From Theory to Practice

With the foundation now firmly in place, we turn our attention to practical application. The first half of the afternoon session will present several in-depth examples of partnerships built around innovative solutions crafted to address unique challenges faced by corporate partners. For the second half of the afternoon, it will be your turn. You will select three top partnership prospects and, with the help of your session leader, identify likely business challenges and potential solutions within your property. You will also have an opportunity to present your proposal to the group for critique and refinement.

1:00 – 2:20

I. Case Studies

  1. Initial Property Overview
    • A. UNICEF
    • B. Mohawk College
    • C. Living Arts Centre
    • D. LAC / Tennis Canada
    • E. Toronto Reference Library
    • F. O’Keefe Centre
    • G. Centre in the Square
    • H. Regional Municipality of Wood Buffalo
    • I. Moose Jaw Union Hospital
    • J. Casa Loma
    • K. Planet Sports
  1. Initial Prospect Overview
  2. Secondary Prospect Insight
  3. Prospect Engagement Q&A
  4. Presentation
  5. Discussion

Afternoon Break

2:40 – 5:00

II. Attendee Prospect Review

  1. Pick Three Prospects
  2. Identify Three New Opportunities
  3. Identify Obvious Business/Sector Challenges
  4. Speculate on Prospect Challenges
  5. Identify Opportunities for the Challenges
  6. Presentation
  7. Discussion

Wrap-up