Building a Business Case for Cause Sponsorship
The Ipsos Reid/TrojanOne surveys of Canada’s Most Valuable Property consistently rank charitable causes at the top of the heap by a wide margin. So why is it that charitable causes so often show up on corporate doorsteps with cap in hand, asking for support?
There are many reasons why, none of them particularly good. Asking for support is baked into the culture of the charitable sector, and by its nature it ensures that charities undersell their true value as business partners to brands seeking to forge a deep and meaningful connection with their consumers.
This session, open only to registered charities and NFPs, will turn your thinking around 180 degrees. In one intensive, challenging workshop, you will learn how to strike “ask” from your vocabulary and how to offer business solutions to the pressing problems of corporate partners.