If you’re old enough, and I’m alarmed to admit that I am, you’ll remember the heyday of the mission statement. The mission statement was a clear, declarative statement of what a company did, would do, and how it would go about doing it. It was built from the ground up. Teams were assembled to help […]
To the short list of life’s certainties, add this: a page on a sponsored property’s website that invites contact, through a form, an email address or a phone number, to learn more about sponsorship opportunities.