October 28, 2020 ● 12:30 p.m – 3:30 p.m. Eastern time (GMT -4) ● half-day digital workshop
The Esports Brand Playbook
Overview
- The Esports Ecosystem: Navigating your way among Game Publishers, Leagues, Event Operators, Teams, Creators and Platforms
- What makes esports marketing and sponsorship different
- Being Authentic and Creating Brand Value – review of case studies
- The Success Summary:
- Know your objectives
- Be ready to measure
- Embrace collaboration
Who this session is for
You may be a skilled gamer with ambitions of making it a professional career, or a budding entrepreneur eager to capitalize on the new hunger for digital entertainment in a COVID-confined world. What sets you apart, and what makes this a vital step on your journey to success, is your passion for gaming.