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October 8, 2019  |  Posted By Randy Milanovic  |  In Purpose

Purpose defrocked

If you’re old enough, and I’m alarmed to admit that I am, you’ll remember the heyday of the mission statement. The mission statement was a clear, declarative statement of what a company did, would do, and how it would go about doing it. It was built from the ground up. Teams were assembled to help…


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Sponsorship Week October 27 to 29 2020

Sponsorship Week is organized by The Sponsorship Report. The Sponsorship Report is the only publication reporting exclusively on the Canadian sponsorship marketplace.

Recent Posts

  • Risk homeostasis, sponsorship and the post-COVID-19 world
  • Purpose defrocked
  • Is Your Website Serving Your Sponsorship Needs?
  • Does your sponsorship hierarchy serve you or do you serve it?
  • Prospecting – Is it really a numbers game, or a lottery?

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