Sponsorship Week
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    • October 26: The Municipal Forum on Sponsorship Sales
    • October 27: Sponsorship Valuation
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  • About
  • Program
    • October 26: The Municipal Forum on Sponsorship Sales
    • October 27: Sponsorship Valuation
  • Workshop Leaders
    • Call for Papers / Speakers
  • News
  • FAQ
November 20, 2018  |  Posted By Randy Milanovic  |  In Lessons from the Fit Sponsorship Academy, Sessions & Speakers

Does your sponsorship hierarchy serve you or do you serve it?

By Tim Wood and Bruce McKaskill(Reproduced from the November 15, 2018 issue of The Sponsorship Report) Does your sponsorship hierarchy look like a wine decanter? Narrow at the top and fat at the bottom? If so there’s a likely reason and an even bigger problem. If you’re like most organizations, your current sponsorship portfolio (and,…


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October 15, 2018  |  Posted By Randy Milanovic  |  In Lessons from the Fit Sponsorship Academy, Sessions & Speakers

Prospecting – Is it really a numbers game, or a lottery?

By Tim Wood and Bruce McKaskill(Reproduced from the October 15, 2018 issue of The Sponsorship Report) “Sponsorship is a numbers game. Just pump out the proposals and you’ll eventually find the partners.” Pearls of wisdom? We think not. In our opinion this particular piece of advice would certainly rank in the top 10 all time…


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September 15, 2018  |  Posted By Randy Milanovic  |  In Lessons from the Fit Sponsorship Academy, Sessions & Speakers

Sponsorship proposals simply don’t stack up

By Tim Wood and Bruce McKaskill(Reproduced from the September 15, 2018 issue of The Sponsorship Report) Fifteen years ago, we had a gig vetting inbound sponsorship proposals for a major corporate brand. We looked at about 15 to 20 per week. That particular gig came and went, and we returned to serving our normal rightsholder…


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Recent Posts

  • Risk homeostasis, sponsorship and the post-COVID-19 world
  • Purpose defrocked
  • Is Your Website Serving Your Sponsorship Needs?
  • Does your sponsorship hierarchy serve you or do you serve it?
  • Prospecting – Is it really a numbers game, or a lottery?
Sponsorship Week October 27 to 29 2020

Sponsorship Week is organized by The Sponsorship Report. The Sponsorship Report is the only publication reporting exclusively on the Canadian sponsorship marketplace.

Recent Posts

  • Risk homeostasis, sponsorship and the post-COVID-19 world
  • Purpose defrocked
  • Is Your Website Serving Your Sponsorship Needs?
  • Does your sponsorship hierarchy serve you or do you serve it?
  • Prospecting – Is it really a numbers game, or a lottery?

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