By Tim Wood and Bruce McKaskill(Reproduced from the November 15, 2018 issue of The Sponsorship Report) Does your sponsorship hierarchy look like a wine decanter? Narrow at the top and fat at the bottom? If so there’s a likely reason and an even bigger problem. If you’re like most organizations, your current sponsorship portfolio (and, […]
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Posted By Tim Wood and Bruce McKaskill
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In Lessons from the Fit Sponsorship Academy, Sessions & Speakers
Prospecting – Is it really a numbers game, or a lottery?
By Tim Wood and Bruce McKaskill(Reproduced from the October 15, 2018 issue of The Sponsorship Report) “Sponsorship is a numbers game. Just pump out the proposals and you’ll eventually find the partners.” Pearls of wisdom? We think not. In our opinion this particular piece of advice would certainly rank in the top 10 all time […]
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Posted By Tim Wood and Bruce McKaskill
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In Lessons from the Fit Sponsorship Academy, Sessions & Speakers
Sponsorship proposals simply don’t stack up
By Tim Wood and Bruce McKaskill(Reproduced from the September 15, 2018 issue of The Sponsorship Report) Fifteen years ago, we had a gig vetting inbound sponsorship proposals for a major corporate brand. We looked at about 15 to 20 per week. That particular gig came and went, and we returned to serving our normal rightsholder […]