Homeostasis (noun): the ability or tendency of a living organism, cell, or group to keep the conditions inside it the same despite any changes in the conditions around it, or this state of internal balance. Following the 9/11 terrorist attacks in the United States, air travel in that country tanked. The September to December 2001…
If you’re old enough, and I’m alarmed to admit that I am, you’ll remember the heyday of the mission statement. The mission statement was a clear, declarative statement of what a company did, would do, and how it would go about doing it. It was built from the ground up. Teams were assembled to help…
To the short list of life’s certainties, add this: a page on a sponsored property’s website that invites contact, through a form, an email address or a phone number, to learn more about sponsorship opportunities.
By Tim Wood and Bruce McKaskill(Reproduced from the November 15, 2018 issue of The Sponsorship Report) Does your sponsorship hierarchy look like a wine decanter? Narrow at the top and fat at the bottom? If so there’s a likely reason and an even bigger problem. If you’re like most organizations, your current sponsorship portfolio (and,…
By Tim Wood and Bruce McKaskill(Reproduced from the October 15, 2018 issue of The Sponsorship Report) “Sponsorship is a numbers game. Just pump out the proposals and you’ll eventually find the partners.” Pearls of wisdom? We think not. In our opinion this particular piece of advice would certainly rank in the top 10 all time…
By Tim Wood and Bruce McKaskill(Reproduced from the September 15, 2018 issue of The Sponsorship Report) Fifteen years ago, we had a gig vetting inbound sponsorship proposals for a major corporate brand. We looked at about 15 to 20 per week. That particular gig came and went, and we returned to serving our normal rightsholder…
This post is adapted from an article in the July, 2016 issue of The Sponsorship Report. In Asian markets, massive open-air stadiums will pack with millennials, many in elaborate costume, to stare at video screens, gasp and cheer as teams with names like Immortals, and Liquid, and players with handles like Faker, Aui_2000 and Bjergsen…
An earlier version of this post was published in The Sponsorship Collective blog on September 20, 2016 under the title Redemption for Big Brands. It has since been revised. The post is adapted from an article in the August 2016 issue of The Sponsorship Report. In the past, The Sponsorship Report has written about the…
This post is adapted from an article in the August 2016 issue of The Sponsorship Report. Cheri Bradish, the Loretta Rogers Research Chair in Sport Marketing at Toronto’s Ryerson University, will be leading a session of Women, Sport and Sponsorship at Sponsorship Toronto, part of Sponsorship Week, October 25 and 26, 2016. “Girl Power.” “The…
This post is reproduced with permission from Bernie Colterman’s The Bottom Line on Public Sector and Not-for-Profit Marketing Many smaller municipalities are under the impression that the sponsorship of municipal assets is limited to larger centres. While almost 100% of municipalities over 100,000 are involved in soliciting sponsorships for a range of facilities, programs, community…
