Homeostasis (noun): the ability or tendency of a living organism, cell, or group to keep the conditions inside it the same despite any changes in the conditions around it, or this state of internal balance. Following the 9/11 terrorist attacks in the United States, air travel in that country tanked. The September to December 2001 […]
If you’re old enough, and I’m alarmed to admit that I am, you’ll remember the heyday of the mission statement. The mission statement was a clear, declarative statement of what a company did, would do, and how it would go about doing it. It was built from the ground up. Teams were assembled to help […]
To the short list of life’s certainties, add this: a page on a sponsored property’s website that invites contact, through a form, an email address or a phone number, to learn more about sponsorship opportunities.
This post is adapted from an article in the July, 2016 issue of The Sponsorship Report. In Asian markets, massive open-air stadiums will pack with millennials, many in elaborate costume, to stare at video screens, gasp and cheer as teams with names like Immortals, and Liquid, and players with handles like Faker, Aui_2000 and Bjergsen […]
An earlier version of this post was published in The Sponsorship Collective blog on September 20, 2016 under the title Redemption for Big Brands. It has since been revised. The post is adapted from an article in the August 2016 issue of The Sponsorship Report. In the past, The Sponsorship Report has written about the […]
This post is adapted from an article in the August 2016 issue of The Sponsorship Report. Cheri Bradish, the Loretta Rogers Research Chair in Sport Marketing at Toronto’s Ryerson University, will be leading a session of Women, Sport and Sponsorship at Sponsorship Toronto, part of Sponsorship Week, October 25 and 26, 2016. “Girl Power.” “The […]
News is breaking today about the extent of state-sponsored doping within Russian sport. The post below is a revised and abbreviated version of an article that first appeared in the March 2016 issue of The Sponsorship Report. Hard-core fans are indifferent to scandal, says Ann Pegoraro, Director of the Institute for Sport Marketing and Associate […]
There’s a familiar arc to the story of many young YouTube stars. It begins with the discovery of a video camera sometime in early teens. It proceeds to an upload to YouTube of a primitive production, something guileless and genuine cast adrift like a message in a bottle tossed into the sea with no real […]
In the sponsorship firmament, no star shines more brightly than Kim Skildum-Reid. From her base in Sydney, Australia, over the 15 years that I have known her Kim has transformed the conversation about corporate sponsorship. So much of what we now understand as best practices can be traced back to her consulting work and her […]
Let me say something good about Rob Ford. Toronto’s most famous Chief Magistrate probably won’t be remembered for his October 2013 junket to Austin, Texas. A month later, he would admit that the rumours about him were true and suddenly nobody cared to write headlines about his plans to learn from Austin’s success as a […]
