- My experience in sponsorship development is limited.
- Our organization is new to sponsorship and wants to get it right the first time.
- We’re not sure that we’re identifying and effectively leveraging all of our potential sponsor assets (benefits).
- We “guess” the value of our sponsorship packages.
- We find it difficult to customize and price our proposals.
- We’re not sure how to increase the value of our sponsorship offerings.
- Our sponsorship program is declining / not growing year-over-year.
- We keep going back to the same sponsors.
- We have a small audience, so sponsors don’t seem to be attracted to our program.
- We’re stuck in the Gold, Silver, Bronze format.
- We’re not sure how to incorporate social media into our sponsorship packages.
- We’re not sure if we are leveraging our signature event for maximum sponsorship.
- We sell sponsorship for each event as a one-off opportunity.
- Our sponsorship promotional materials don’t generate a lot of interest.
- Our sponsors don’t activate their agreements and are less successful than they could be.
- We seem to take a scattered approach towards our sales process.
- I don’t like making “cold calls”.
- We spend a lot of time chasing sponsors, only to be eventually turned down.
- We have a hard time identifying the best potential sponsors.
- I can’t seem to get through the door of sponsor prospects.
- I have difficulty moving the sales process forward or “closing” the sale.
- Our internal culture is not supportive of our sponsorship program.
- We don’t have a sponsorship policy.
- We’re not sure what should be included in a sponsorship agreement.
- We have a less than 80% renewal rate for current sponsors.
If you find that many of these bullet points apply to you, you would clearly benefit from a proven, practical workshop such as the Sponsorship Boot Camp, October 24 at the Grand Hotel and Suites in Toronto. Learn More.