About

The Sponsorship Report and Sponsorship Toronto

The Sponsorship Report

The Sponsorship Report, host of Sponsorship Toronto, pioneered professional development in sponsorship in Canada. In 1997, we launched Selling Sponsorships: Strategies for Success®, a one-day conference on sponsorship sales led by the country’s top sales professionals. We were the first regular conference of its kind in Canada, and over the next decade it would be staged several times per year in various cities across the country.

In 2004, responding to a need for professional development that took a more strategic look at sponsorship, The Sponsorship Report launched Strategic Sponsorship Marketing: The Canadian Summit®, initially as a one-day conference, then as a two-day national conference that has featured sessions led by some of the world’s most sought-after professionals: Kim Skildum-Reid, Bernie Mullin, John Lopes, Kyle McMann and countless others.

Sponsorship Toronto

In 2012, Strategic Sponsorship Marketing: The Canadian Summit® was rebranded Sponsorship Toronto. The legacy name, relevant in 2004, no longer accurately represented one of the conference’s great strengths – the country’s premier professional development conference for sponsorship marketers anchored in the heart of Canada’s business capital.

Sponsorship Toronto takes great pride in the unique space it occupies in the professional development marketplace. Like The Sponsorship Report,Sponsorship Toronto operates at arm’s length from the sponsorship industry. We are not an agency with services to sell or clients to please. Sponsorship Toronto exists solely to meet the professional development needs of all members of the Canadian sponsorship community – sponsors, properties and agencies.

Join us the week of October 24 to 27, 2016 for Sponsorship Toronto at the Grand Hotel and Suites in heart of Toronto’s downtown.

About Sponsorship Week

Sponsorship Week is where Canada’s sponsorship marketers turn to keep pace with current and emerging trends in sponsorship marketing. It is relied upon by charitable causes, organizations in sports, arts, entertainment and culture, venues, municipalities and other public sector organizations, as well as corporate sponsors and agencies.

Sponsorship Week is a series of four high-calibre conferences and workshops held over five consecutive days every November in downtown Toronto, the heart of Canada’s business capital. It is hosted by The Sponsorship Report, which for more than 30 years has served Canada’s only independent source of news and insight into the sponsorship industry.

This year, Sponsorship Week runs from Monday October 24 to Thursday October 27 at Toronto’s Grand Hotel, and consists of the following four events:

The Sponsorship Boot Camp: This is an immensely practical one-days session on sponsorship program development and sales. This is a “how-to” workshop delivered in partnership with the Centre of Excellence for Public Sector Marketing. Whether you are new to the sponsorship game or want to take a fresh look at your current program, this one-day program will give you a better understanding the sponsorship environment and the core elements you need in place in order to capitalize on increased corporate investment.

Sponsorship Toronto: This two day professional development conference brings together sponsorship’s leading thinkers and practitioners to explore best practices that are making a difference in today’s marketplace. Through a mix of plenary and concurrent sessions, Sponsorship Toronto offers attendees a wide choice of programming to choose from – always in an intimate setting that allows for close interaction with presenters and other attendees. This conference is a must-attend for practitioners charged with developing and executing sponsorship programs.

Deep Dive: What Sponsors Really Want: A one-day workshop that will teach you to think like a sponsor. The first half of the workshop will equip you with the skills needed to uncover the objectives that brands seek to meet through various sponsorship programs. The second half will see you prepare a detailed inventory of your own assets and match them to the sponsorship needs of your own  top prospects. Delivered in partnership with The Pitcher Group, this workshop will completely re-orient your thinking about sponsorship and equip you with the bones of a sponsorship proposal that you can flesh out to meet the needs of your sponsorship prospects.

The Municipal Forum on Sponsorship: This is a closed-door session exclusively for municipalities, public sector organizations and others whose sponsorship programs may face a higher level of public scrutiny. It addresses the unique needs and challenges faced by organizations that are being asked to secure alternatives to taxpayer funding while carefully balancing the needs of a wide range of public stakeholders. This groundbreaking session was developed and is led by Canada’s most respected expert on municipal sponsorship: Bernie Colterman, Managing Partner of the Centre of Excellence for Public Sector Marketing and the author of the City of Ottawa’s sponsorship policy.

You may REGISTER for any one Sponsorship Week event, or save by combining two or more into an even more powerful learning experience.