We’ve been running workshops and conferences since 2000, when we acquired The Sponsorship Report. Back then, we ran Selling Sponsorships: Strategies for Success, and it was at the first of those conferences that I met Judy Haber. I was immediately blown away.
Judy is the best salesperson I have ever known. She lives and breathes sales as both an art and a science. To be in the room when Judy is presenting on sales strategy is to sit transfixed by someone who is supremely confident in her abilities.
It’s a confidence that’s sometimes mistaken for arrogance, and that’s not fair, because there’s another side of Judy Haber, one that we’re very pleased to be able to introduce to attendees at this year’s Sponsorship Toronto. That’s the side that volunteers at various events – those that raise funds for causes that move her deeply – and in the process, transforms them. Judy will be back at Sponsorship Toronto this year not to speak about sponsorship sales, but about elevating your event into a sponsorship and fundraising powerhouse.
Judy’s criticism of sponsorship conferences, including Sponsorship Toronto, is that the spotlight always falls on the big mega, national events. But so much of charitable fundraising is anchored in smaller local events that are happy to raise five figures. The template for this session will be the Bang & Olufsen Yorkville Run, which Judy joined as a volunteer five years ago when it was raising a respectable $25,000 for the YWCA. Now it raises $300,000.
But that’s just the template. Judy promises this session will be highly interactive. It’s all about you. She wants you to bring her your challenges. Together, and with the help of your colleagues in the room, she wants you to emerge with your own plan to doubling your revenue. Or better.