We’ve been running workshops and conferences since 2000, when we acquired The Sponsorship Report. Back then, we ran Selling Sponsorships: Strategies for Success, and it was at the first of those conferences that I met Judy Haber. I was immediately blown away. Judy is the best salesperson I have ever known. She lives and breathes […]
There are a few untouchable sponsorship categories. By law, tobacco for instance. If youth may be involved, alcohol brands have made the ethical choice to remain offstage. So what about Big Oil? Though the industry is in a bit of a funk right now and is pulling back on sponsorship spending, I’ve been struck by […]
John Heppenstall interrupted my morning’s dog walk around the canal, and I’m glad he did. John was one of our most highly rated presenters last year at Sponsorship Toronto. I was eager to book him for a return engagement, but we were having a hard time connecting. John took the initiative to try me on a […]
