October 24-26, 2017
/
Toronto
/
20+ Speakers
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Meet
20+ Great Speakers
Top Sponsorship Leaders
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Sponsorship
Boot Camp

Learn how to take your sponsored properties to market, how to price them and sell them, and how to leave your corporate sponsors eager to renew, again and again.
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Moves Management

Manage your sales process like a pro. Learn how to identify and track the stages of a sales cycle as well as the steps to take at each stage. Emerge with a solid plan for your hottest prospects, and a winning framework for your entire solicitation process.
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WHAT SPONSORS
REALLY WANT

This is a deep dive into sponsors’ objectives — by category and brand. Learn how to think like a sponsor and how to tailor your property’s unexploited assets to meet sponsors’ hidden needs.
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Municipal Forum
on Sponsorship

Public organizations are often poorly equipped to secure sponsors, gain internal buy-in and deliver on corporate needs. Gain insights to ensure your sponsorship program is well received by all.
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Sponsorship Week Starts In:

151Days
9Hours
24Mins
41Secs

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Program

This conference runs through 4 days in October 2017.
Boot Camp
Tuesday, October 24
Municipal Forum
Wednesday, October 25
What Sponsors Want
Thursday, October 26
Moves Management
Tuesday, October 24

Boot Camp: Building Blocks

The first half of the day will focus on providing you with the building blocks to create a successful framework for your sponsorship program. The Evolving Sponsorship Environment – Are...
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Bernie Colterman

Boot Camp: Action Plan

The second half of the day will focus on putting your plan into action, successfully marketing your sponsorship opportunities and growing your revenue. Techniques for Packaging and Marketing Your Assets...
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Bernie Colterman
12:00 - 13:00

Lunch

Municipal Forum on Sponsorship: Welcome

The day’s proceedings will be launched by Mark Sabourin, Editor of The Sponsorship Report and host of Sponsorship Week.
Mark Sabourin

Naming Rights – The Good, Bad and the Ugly

This session will explore naming rights deals across Canada over the last 3 years as well as the wide range of media coverage these namings receive and what you can...
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Bernie Colterman

Networking Break

Bernie Colterman

Asset Valuation – The Evolving Model

This session will examine the range of factors that need to be considered when determining the fair market value of sponsorship assets.
Bernie Colterman

Activation – The Heart and Soul of Today’s Sponsorship

This session will explore how companies are leveraging sponsorship to drive audience engagement and business. It will also show how municipalities can add value to proposals by customizing activation opportunities.
Bernie Colterman
12:00 - 13:00

Lunch

The Role of the Sponsorship Manager

This session will explore the role of the Sponsorship Manager, what their primary functions should be and how much time should be allocated to various tasks.
Bernie Colterman

To RFP or Not to RFP?

This session will discuss the merits of issuing an RFP for the naming of civic facilities as well as various approaches for marketing assets to the private sector. .
Bernie Colterman

Networking Break

Bernie Colterman

Municipal Panel – How We Did It

Our panel of municipal practitioners will discuss the current status of their municipal sponsorship program and some of the challenges they have faced along the way.
Bernie Colterman

Break Out Sessions

Participants will break out into smaller groups to discuss issues of the day and report their findings to the group-at-large.
Bernie Colterman

Wrap Up

Bernie Colterman

Deep Dive: Challenges for Sponsors, Opportunities for Properties

Brick by brick, we will spend the morning building a solid foundation for your new approach to sponsorship marketing and sales. First, you’ll learn how to think like a sponsor,...
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William Pitcher
William Pitcher
12:00 - 13:00

Lunch

Deep Dive: From Theory to Practice

Deep Dive: From Theory to Practice With the foundation now firmly in place, we turn our attention to practical application. The first half of the afternoon session will present several...
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William Pitcher
William Pitcher

Moves Management

In the commercial sector, it’s called Sales Pipeline Management. In the fundraising world, planning and tracking your solicitation process is called Moves Management. This session will show you how to take...
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William Pitcher
William Pitcher

Location

Grand Hotel and Suites
225 Jarvis Street Toronto, ON
416-863-9000reservations@grandhoteltoronto.com

What People Are Saying

“Thought it was great. A variety of presentation topics and new information. “

“I felt it was well organized and had a good variety of speakers. I was impressed. “

“Great choices of speakers and topics so there was no repetition or overlap in terms of education. “

“Great scheduling, left time for interaction amongst participants. “

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