October 23-25, 2018
/
Toronto
/
7 Workshops
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Choose
Seven Workshops
Top Sponsorship Leaders
Meet Our Speakers

The Art
of the Sale

For the first time ever, learn the secrets of sponsorship sales success from one of North America’s top sponsorship salespersons.
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WHAT SPONSORS
REALLY WANT

This is a deep dive into sponsors’ objectives — by category and brand. Learn how to think like a sponsor and how to tailor your property’s unexploited assets to meet sponsors’ hidden needs.
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Municipal Forum
on Sponsorship

Public organizations are often poorly equipped to secure sponsors, gain internal buy-in and deliver on corporate needs. Gain insights to ensure your sponsorship program is well received by all.
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Building a Business Case for Cause Sponsorship

Transform your charitable organization from a recipient of support to a valued business partner.
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Using Research
to Drive Sponsorship Revenue

Whether you’re conducting or directing research, learn how to drive maximum revenue potential from every question you ask.

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Attracting and Retaining
the B2B Sponsor

Explore the unique needs of the business-to-business sponsor and learn how you can position your property to meet them.

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Prospect, Cultivate,
Pitch, Close

Manage your sales process like a pro. Learn how to identify and track the stages of a sales cycle as well as the steps to take at each stage. Emerge with a solid plan for your hottest prospects, and a winning framework for your entire solicitation process.
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Sponsorship Week Starts In:

34Days
11Hours
36Mins
7Secs

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Program

This conference runs through 3 days in October 2018.
Municipal Forum
Wednesday, October 24. This full-day session is Canada's premier workshop for leaders in municipal sponsorship
What Sponsors Want
Tuesday, October 23. A full-day workshop in which you will re-examine your property from a sponsor's perspective. In the process, you'll uncover marketable assets you never knew you had. The workshop will include an opportunity for you to prepare and test a sponsorship proposal for a top prospect based on the insights gained over the course of the day.
Prospect, Cultivate, Pitch, Close
Thursday, October 25. A full-day workshop on moving your prospect through the sales process.
Building a Business Case for Cause Sponsorship
Wednesday, October 24. A day-long workshop on developing and presenting a strong business case for investment in a charitable cause.
Sponsorship in Education: What Every Advancement Professional Needs to Know
Thursday, October 25. A full-day workshop that will cover what every Advancement professional needs to know to set up and run a successful sponsorship program in the education sector.
Using Research to Drive Sponsorship Revenue
Wednesday, October 24. A half-day workshop with a focus on using research to attract new sponsors, and retain and upsell current ones. At the workshop's conclusion you will be prepared to mount your own research program or to direct the efforts of a third-party researcher.
Attracting and Retaining the B2B Sponsor
Wednesday, October 24. A half-day workshop on the B2B sponsorship marketplace.
The Art of the Sale
Tuesday, October 23. Canada's top sponsorship salesperson reveals her secrets in an exclusive day-long workshop

Municipal Forum on Sponsorship

  THE MUNICIPAL FORUM ON SPONSORSHIP October 24, 2018 – Agenda   Time   Topic / Format 8:15 AM to 8:45 AM Breakfast and Meet Your Peers 8:45 AM to...
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Judy Haber
Bernie Colterman

What Sponsors Really Want: Challenges for Sponsors, Opportunities for Properties

Brick by brick, we will spend the morning building a solid foundation for your new approach to sponsorship marketing and sales. First, you’ll learn how to think like a sponsor,...
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William Pitcher
William Pitcher
12:00 - 13:00

Lunch

What Sponsors Really Want: From Theory to Practice

From Theory to Practice With the foundation now firmly in place, we turn our attention to practical application. The first half of the afternoon session will present several in-depth examples...
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William Pitcher
William Pitcher

Prospect, Cultivate, Pitch, Close: Building a Prospect Pipeline

In the commercial sector, it’s called Sales Pipeline Management. In the fundraising world, planning and tracking your solicitation process is called Moves Management. This session will show you how to take...
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William Pitcher
William Pitcher

Building a Business Case for Cause Sponsorship

The Ipsos Reid/TrojanOne surveys of Canada’s Most Valuable Property consistently rank charitable causes at the top of the heap by a wide margin. So why is it that charitable causes...
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Chris Baylis

The Art of the Sale

A Sponsorship Week exclusive! Spend a day with the country’s top sponsorship salesperson. This session will cover the full range of the sponsorship sales process, from prospecting to closing. A...
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Judy Haber

Location

Grand Hotel and Suites
225 Jarvis Street Toronto, ON
416-863-9000reservations@grandhoteltoronto.com

What People Are Saying

“Thought it was great. A variety of presentation topics and new information. “

“I felt it was well organized and had a good variety of speakers. I was impressed. “

“Great choices of speakers and topics so there was no repetition or overlap in terms of education. “

“Great scheduling, left time for interaction amongst participants. “

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