The Art
of the Sale
For the first time ever, learn the secrets of sponsorship sales success from one of North America’s top sponsorship salespersons.
Learn MoreWHAT SPONSORS
REALLY WANT
This is a deep dive into sponsors’ objectives — by category and brand. Learn how to think like a sponsor and how to tailor your property’s unexploited assets to meet sponsors’ hidden needs.
Learn MoreMunicipal Forum
on Sponsorship
Public organizations are often poorly equipped to secure sponsors, gain internal buy-in and deliver on corporate needs. Gain insights to ensure your sponsorship program is well received by all.
Learn MoreBuilding a Business Case for Cause Sponsorship
Transform your charitable organization from a recipient of support to a valued business partner.
Learn MoreUsing Research
to Drive Revenue
Whether you’re conducting or directing research, learn how to drive maximum revenue potential from every question you ask.
Learn MoreB2B Sponsorship
Explore the unique needs of the business-to-business sponsor and learn how you can position your property to meet them.
Learn MoreProspect, Cultivate, Pitch, Close
Manage your sales process like a pro. Learn how to identify and track the stages of a sales cycle as well as the steps to take at each stage. Emerge with a solid plan for your hottest prospects, and a winning framework for your entire solicitation process.
Learn MoreSponsorship
in Education
The Education sector has assets that rival municipalities and access to marketing’s most sought-after demographic. This session will show Advancement and Education professionals how to drive maximum value from new corporate partnerships.
Learn MoreSponsorship Week Starts In:
68Days
8Hours
48Mins
39Secs
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Program
This conference runs through 3 days in October 2018.
Municipal Forum
Wednesday, October 24. This full-day session is Canada's premier workshop for leaders in municipal sponsorship
What Sponsors Want
Tuesday, October 23. A full-day workshop in which you will re-examine your property from a sponsor's perspective. In the process, you'll uncover marketable assets you never knew you had. The workshop will include an opportunity for you to prepare and test a sponsorship proposal for a top prospect based on the insights gained over the course of the day.
Prospect, Cultivate, Pitch, Close
Thursday, October 25. A full-day workshop on moving your prospect through the sales process.
Building a Business Case for Cause Sponsorship
Wednesday, October 24. A day-long workshop on developing and presenting a strong business case for investment in a charitable cause.
Sponsorship in Education: What Every Advancement Professional Needs to Know
Thursday, October 25. A full-day workshop that will cover what every Advancement professional needs to know to set up and run a successful sponsorship program in the education sector.
Using Research to Drive Sponsorship Revenue
Wednesday, October 24. A half-day workshop with a focus on using research to attract new sponsors, and retain and upsell current ones. At the workshop's conclusion you will be prepared to mount your own research program or to direct the efforts of a third-party researcher.
Attracting and Retaining the B2B Sponsor
Wednesday, October 24. A half-day workshop on the B2B sponsorship marketplace.
The Art of the Sale
Tuesday, October 23. Canada's top sponsorship salesperson reveals her secrets in an exclusive day-long workshop
Municipal Forum on Sponsorship
THE MUNICIPAL FORUM ON SPONSORSHIP October 24, 2018 – Agenda Time Topic / Format 8:15 AM to 8:45 AM Breakfast and Meet Your Peers 8:45 AM to... Read More
Judy Haber
Bernie Colterman
What Sponsors Really Want: Challenges for Sponsors, Opportunities for Properties
Brick by brick, we will spend the morning building a solid foundation for your new approach to sponsorship marketing and sales. First, you’ll learn how to think like a sponsor,... Read More
William Pitcher
12:00 - 13:00
Lunch
What Sponsors Really Want: From Theory to Practice
From Theory to Practice With the foundation now firmly in place, we turn our attention to practical application. The first half of the afternoon session will present several in-depth examples... Read More
William Pitcher
Prospect, Cultivate, Pitch, Close: Building a Prospect Pipeline
In the commercial sector, it’s called Sales Pipeline Management. In the fundraising world, planning and tracking your solicitation process is called Moves Management. This session will show you how to take... Read More
William Pitcher
Building a Business Case for Cause Sponsorship
The Ipsos Reid/TrojanOne surveys of Canada’s Most Valuable Property consistently rank charitable causes at the top of the heap by a wide margin. So why is it that charitable causes... Read More
Chris Baylis
Sponsorship in Education: What Every Advancement Professional Needs to Know
Detailed Agenda coming soon!
Chris Baylis
The Art of the Sale
A Sponsorship Week exclusive! Spend a day with the country’s top sponsorship salesperson. This session will cover the full range of the sponsorship sales process, from prospecting to closing. A... Read More
Judy Haber
Location
Grand Hotel and Suites
225 Jarvis Street
Toronto, ON
416-863-9000reservations@grandhoteltoronto.com
What People Are Saying
“Thought it was great. A variety of presentation topics and new information. “
“I felt it was well organized and had a good variety of speakers. I was impressed. “
“Great choices of speakers and topics so there was no repetition or overlap in terms of education. “
“Great scheduling, left time for interaction amongst participants. “
