October 22-24, 2019
7 Workshops
Register Online
Seven Workshops
Top Sponsorship Leaders
Meet Our Speakers

Accelerate Your Sponsorship Sales Performance

Navigate the three “Moments of Truth” that determine the success or failure of every sponsorship sale.
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This is a deep dive into sponsors’ objectives — by category and brand. Learn how to think like a sponsor and how to tailor your property’s unexploited assets to meet sponsors’ hidden needs.
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Municipal Forum
on Sponsorship

Public organizations are often poorly equipped to secure sponsors, gain internal buy-in and deliver on corporate needs. Gain insights to ensure your sponsorship program is well received by all.
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Building a Business Case for Cause Sponsorship

Transform your charitable organization from a recipient of support to a valued business partner.
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Using Research
to Drive Sponsorship Revenue

Whether you’re conducting or directing research, learn how to drive maximum revenue potential from every question you ask.

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Attracting and Retaining
the B2B Sponsor

Explore the unique needs of the business-to-business sponsor and learn how you can position your property to meet them.

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Prospect, Cultivate,
Pitch, Close

Manage your sales process like a pro. Learn how to identify and track the stages of a sales cycle as well as the steps to take at each stage. Emerge with a solid plan for your hottest prospects, and a winning framework for your entire solicitation process.
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Sponsorship Week Starts In:

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This conference runs through 3 days in October 2018.
Municipal Forum
Wednesday, October 24. This full-day session is Canada's premier workshop for leaders in municipal sponsorship
What Sponsors Want
Tuesday, October 23. A full-day workshop in which you will re-examine your property from a sponsor's perspective. In the process, you'll uncover marketable assets you never knew you had. The workshop will include an opportunity for you to prepare and test a sponsorship proposal for a top prospect based on the insights gained over the course of the day.
Prospect, Cultivate, Pitch, Close
Thursday, October 25. A full-day workshop on moving your prospect through the sales process.
Building a Business Case for Cause Sponsorship
Wednesday, October 24. A day-long workshop on developing and presenting a strong business case for investment in a charitable cause.
Sponsorship in Education: What Every Advancement Professional Needs to Know
Thursday, October 25. A full-day workshop that will cover what every Advancement professional needs to know to set up and run a successful sponsorship program in the education sector.
Using Research to Drive Sponsorship Revenue
Wednesday, October 24. A half-day workshop with a focus on using research to attract new sponsors, and retain and upsell current ones. At the workshop's conclusion you will be prepared to mount your own research program or to direct the efforts of a third-party researcher.
Attracting and Retaining the B2B Sponsor
Wednesday, October 24. A half-day workshop on the B2B sponsorship marketplace.
Accelerate Your Sponsorship Sales Performance
Tuesday, October 23. Navigate the three Moments of Truth that define every sponsorship sale.

Municipal Forum on Sponsorship

  THE MUNICIPAL FORUM ON SPONSORSHIP October 24, 2018 – Agenda   Time   Topic / Format 8:15 AM to 8:45 AM Breakfast and Meet Your Peers 8:45 AM to...
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Judy Haber

What Sponsors Really Want: Challenges for Sponsors, Opportunities for Properties

Brick by brick, we will spend the morning building a solid foundation for your new approach to sponsorship marketing and sales. First, you’ll learn how to think like a sponsor,...
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William Pitcher
William Pitcher
12:00 - 13:00


What Sponsors Really Want: From Theory to Practice

From Theory to Practice With the foundation now firmly in place, we turn our attention to practical application. The first half of the afternoon session will present several in-depth examples...
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William Pitcher
William Pitcher

Prospect, Cultivate, Pitch, Close: Building a Prospect Pipeline

In the commercial sector, it’s called Sales Pipeline Management. In the fundraising world, planning and tracking your solicitation process is called Moves Management. This session will show you how to take...
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William Pitcher
William Pitcher

Building a Business Case for Cause Sponsorship

The Ipsos Reid/TrojanOne surveys of Canada’s Most Valuable Property consistently rank charitable causes at the top of the heap by a wide margin. So why is it that charitable causes...
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Chris Baylis

Accelerate Your Sponsorship Sales Performance

TOPICS COVERED IN THIS WORKSHOP INCLUDE 6 habits of successful salespeople 10 top prospecting strategies How to navigate the 3 sponsorship sales “Moments of Truth” between sellers and buyers Sponsorship...
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Gavin Roth


Grand Hotel and Suites
225 Jarvis Street Toronto, ON

What People Are Saying

“Thought it was great. A variety of presentation topics and new information. “

“I felt it was well organized and had a good variety of speakers. I was impressed. “

“Great choices of speakers and topics so there was no repetition or overlap in terms of education. “

“Great scheduling, left time for interaction amongst participants. “

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