October 24-26, 2017
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Toronto
/
5 Workshops
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Five Workshops
Top Sponsorship Leaders
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Sponsorship
Boot Camp

Learn how to take your sponsored properties to market, how to price them and sell them, and how to leave your corporate sponsors eager to renew, again and again.
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Moves Management

Manage your sales process like a pro. Learn how to identify and track the stages of a sales cycle as well as the steps to take at each stage. Emerge with a solid plan for your hottest prospects, and a winning framework for your entire solicitation process.
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WHAT SPONSORS
REALLY WANT

This is a deep dive into sponsors’ objectives — by category and brand. Learn how to think like a sponsor and how to tailor your property’s unexploited assets to meet sponsors’ hidden needs.
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Municipal Forum
on Sponsorship

Public organizations are often poorly equipped to secure sponsors, gain internal buy-in and deliver on corporate needs. Gain insights to ensure your sponsorship program is well received by all.
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Building a Business Case for Cause Sponsorship

Transform your charitable organization from a recipient of support to a valued business partner.
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Sponsorship Week Starts In:

30Days
4Hours
26Mins
39Secs

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Program

This conference runs through 3 days in October 2017.
Boot Camp
Tuesday, October 24
Municipal Forum
Wednesday, October 25
What Sponsors Want
Thursday, October 26
Moves Management
Tuesday, October 24
Building a Business Case for Cause Sponsorship
Wednesday, October 25

Boot Camp: Building Blocks

The first half of the day will focus on providing you with the building blocks to create a successful framework for your sponsorship program. The Evolving Sponsorship Environment – Are...
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Bernie Colterman
12:00 - 13:00

Lunch

Boot Camp: Action Plan

The second half of the day will focus on putting your plan into action, successfully marketing your sponsorship opportunities and growing your revenue. Techniques for Packaging and Marketing Your Assets...
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Bernie Colterman

Municipal Forum on Sponsorship

This year’s focus will be on putting a plan into action. You’ve developed your Inventory of Assets. You know the baseline value of these assets. How do you take the next...
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Bernie Colterman

What Sponsors Really Want: Challenges for Sponsors, Opportunities for Properties

Brick by brick, we will spend the morning building a solid foundation for your new approach to sponsorship marketing and sales. First, you’ll learn how to think like a sponsor,...
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William Pitcher
William Pitcher
12:00 - 13:00

Lunch

What Sponsors Really Want: From Theory to Practice

From Theory to Practice With the foundation now firmly in place, we turn our attention to practical application. The first half of the afternoon session will present several in-depth examples...
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William Pitcher
William Pitcher

Moves Management

In the commercial sector, it’s called Sales Pipeline Management. In the fundraising world, planning and tracking your solicitation process is called Moves Management. This session will show you how to take...
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William Pitcher
William Pitcher

Building a Business Case for Cause Sponsorship

The Ipsos Reid/TrojanOne surveys of Canada’s Most Valuable Property consistently rank charitable causes at the top of the heap by a wide margin. So why is it that charitable causes...
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Chris Baylis

Location

Grand Hotel and Suites
225 Jarvis Street Toronto, ON
416-863-9000reservations@grandhoteltoronto.com

What People Are Saying

“Thought it was great. A variety of presentation topics and new information. “

“I felt it was well organized and had a good variety of speakers. I was impressed. “

“Great choices of speakers and topics so there was no repetition or overlap in terms of education. “

“Great scheduling, left time for interaction amongst participants. “

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