The sponsorship landscape is constantly evolving. Companies are no longer content with just brand awareness. They want to connect with audiences in ways that build trust and loyalty. They want to leverage online media. Organizations that are stuck in the Gold, Silver, Bronze “metal level” game are being passed over. Smart sponsors are gravitating towards more meaningful partnerships that demonstrate how their brand is an important element of the audience experience.
This one-day workshop is a condensed version of CEPSM’s highly acclaimed two-day Designing and Selling Your Sponsorship Program, which has helped hundreds of professionals take a more strategic approach towards sponsorships by sharing a process that has been used to generate more than $30 million in sponsorship revenues.
Whether you are new to the sponsorship game or want to take a fresh look at your current program, this one-day program will give you a better understanding the sponsorship environment and the core elements you need in place in order to capitalize on increased corporate investment.
You will learn how to:
Educational content will be combined with exercises and discussions to make for a fast-paced and lively workshop. At the end of the workshop, you will have a clear understanding of the steps you need to take to increase your sponsorship revenue potential.
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