Almost 95% of municipalities are either pursuing sponsors or are seriously considering it. Municipalities are also finding that implementing these programs is far more complex than imagined.
The Municipal Forum on Sponsorship, October 24, 2018 at the Grand Hotel & Suites Toronto, is Canada’s leading forum on cracking the municipal code on corporate revenue generation. It is geared specifically to municipal practitioners who are responsible for planning or delivering sponsorship and advertising programs..
This year’s focus will be on sales.
You’ve developed your Inventory of Assets. You know the baseline value of these assets. How do you take the next steps towards implementing a successful program?
Presentations on the latest best practices will be combined with interactive discussions and break-out groups that encourage participants to apply key lessons learned to their own environment.
Update on Municipal Sponsorship
This session explores the latest news on municipal sponsorship including what Naming Rights are selling for and how they are being sold. Presented by Bernie Colterman of the Centre of Excellence for Public Sector Marketing
Identifying and Valuating Assets
Everyone knows that the first step in any sponsorship program is identifying and valuating assets. Placing a “fair market value” on assets is more complicated than ever. This session takes aim at assessing tangible and intangible value and discusses how the pros do it. Presented by Bernie Colterman of the Centre of Excellence for Public Sector Marketing.
Small Town Strategies
Small towns can be successful at sponsorship and naming rights too. This session explores small town strategies that can be used and some of the unique challenges they face. Presented by Bernie Colterman of the Centre of Excellence for Public Sector Marketing and Judy Haber of the Performance Sponsorship Group.
Sponsorship Sales Techniques
Many municipalities are opting to go the sales route themselves. This session examines many of the techniques that are used to launch successful sales programs such as “discovery sessions” and closing the deal. This session will also discuss the pros and cons of using an outside resource and when it makes most sense to use an external contractor this. Presented by Judy Haber of the Performance Sponsorship Group.
In this session, practitioners work amongst themselves on issues that municipalities are facing in their work and report back to the group.
Q & A – Ask the Expert
In this interview-style session, our resident experts answer anything on your mind and then some! An open session with Bernie Colterman of Centre of Excellence for Public Sector Marketing and Judy Haber of Performance Sponsorship Group.
This workshop and forum is for middle to senior managers from large and small municipalities and other public institutions who are currently involved in or are considering sponsorships, naming rights or advertising as sources of revenue for their organization.
What You Will Learn:
The Registration Desk is open. Click here to register.
“As a representative from a very small municipality, this session gave us some great ideas and valuable information to begin a sponsorship and advertising program.”
“Thought provoking session that helps you ‘think outside the box’.”